Under the Eye of the Eagle – Corporate Branding at the Turn of the 20th Century


One of the most complex monument projects undertaken by The Rockport Granite Company was the contract to cut and assemble 4 sixteen-foot high eagles for the Boston Customhouse clock tower. Completed in 1915 the eagles were touted as being the largest in the United States at that time. The assembled eagles, perched nearly 500 feet atop the Customhouse tower, provided the Rockport Granite Company with an elevated visibility and the Company shrewdly incorporated the Eagle as ‘The King of Rocks.’ The Company’s advertising portfolio cover trumpeted their accomplishment.


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